One swallow doesn't make a summer, and the Carmarthen Journal's recent warts and all report on the county council's debate on the case of Mr M sadly appears to have been an isolated case of good journalism.

We are back to normal this week with two reports on the row over Sainsbury's plans for a supermarket in Llandeilo. First up we have a report from a roving reporter who spoke to a few people in the town to gather local opinion. And, guess what? Some people are against it, some are for, and some are not so sure.

One woman interviewed is reported as saying, "there are a lot of unemployed people here and there are a lot of mums here to". Did she really make elementary spelling mistakes while she was speaking?

Another woman is identified as coming from somewhere called Ffawrfach.

The average 8 year-old could have done a better job.

Next we have one of those contrived stories clearly set up by the council and the paper.

"Jobs under threat because of supermarket delays," yells the headline over a large picture of a glum-looking council leader Kevin Madge standing next to Labour councillor Kim Thomas and a handful of unidentified individuals.

The snap was apparently taken outside a former Kwik Save store in Llannon, which the paper says is 8 miles from "a supermarket development". According to the AA, Llannon is 3.4 miles from Cross Hands and 12 miles from Llandeilo. Take your pick, but you would at least expect from a local paper that (a) it can spell local place names correctly, and (b) know the geography of its area.

The paper says that "following opposition to the Llandeilo development, both projects will now be referred to the Welsh Government".

This is completely misleading, of course. Yes, there is opposition to the proposed store in Llandeilo, and very few have objected to the proposals for Cross Hands, but the Welsh Government called both plans in not because of any opposition, but because it felt that the County Council's planning committee had not given proper consideration to the proposals before approving them.

No mention is made of that, of course.

The resulting article bears all the hallmarks of another County Hall Ministry of Spin production, as dictated to the Carmarthen Journal.